Tamagotchi's 30th is split in two - the Premium Bandai devices you can only get on resale, and the s

Tamagotchi turns 30 on 23 November 2026 and Bandai has been running the anniversary year since last November, but if you only follow the English-language coverage you would think it was two or three items. It is closer to a dozen, and nearly all of it is Japan-only, so I went through the whole list with the marketplaces open. The useful thing to know up front is that the line is split cleanly in two.

Half one: the collector devices, small runs, resale only

The anniversary device is the Tamagotchi nano colorful "Mametchi Memories" in 30th Yellow and 30th Blue - a colour-screen nano built around Mametchi as he looked in each generation, sold only through Premium Bandai at 6,600 yen for ages 15 and up. The reservation window has closed, so it is a resale item now: a sealed 30th Yellow on Mercari was 7,700 yen ($53.13) when I read it today (20 September). That is a modest markup for a closed-window Premium Bandai release.

The second device is the one to buy at retail: the Original Tamagotchi 30th Anniversary "Tama Space" - the classic egg with the Gen 1 program (feed, clean, discipline, the mini-games) in a limited anniversary art shell with a ball chain, 3,080 yen list, released 19 September 2026. Rakuten toy shops took it below list; the listing I checked was 2,830 yen ($19.53). If you missed Mametchi Memories, this is the consolation, and it is the cheaper of the two by a wide margin.

Half two: the candy toys, sold everywhere in Japan, bought by the box

- Celebration! Tamagotchi 30th Chara-Magnets (Bandai Candy, 18 May): 15 acrylic glitter magnets at 297 yen a pack with soda gum. The designs are the devices themselves - the 1996 white and pink originals, the Plus generations, iD L, P's, 4U, m!x, Uni, Paradise and the 30th logo - which is why people buy the sealed 14-pack box rather than singles: 3,480 yen ($24.01) on Rakuten today.
- Tamagotchi Collectibles 30th Anniversary Vol. 1 (11 July): six figures (Mametchi, Pochitchi, Flowertchi, Kuromametchi, Lovelitchi, Melodytchi) in a charm case that doubles as a holder for an Original Tamagotchi, 880 yen each. A complete set of six from a Rakuten shop was 3,960 yen ($27.32) - basically six times list, no blind-box tax.

The exhibition goods, which are cheaper than you would guess

The Great Tamagotchi Exhibition (Roppongi in January, Nagoya PARCO in March) and the permanent Tamagotchi Factory store in Harajuku sold venue-only mascots, miniature charm capsules, acrylic cards, masking tape and clear files, none of it online. Mercari is the only route, and because attendance was high the prices are flat: the venue-limited Mametchi mascot was 1,700 yen ($11.73) (nearly unused, never attached to anything per the seller), and an unused 30th miniature charm from the capsule series was 599 yen ($4.13). That is the opposite of the Premium Bandai side - open window, plenty of supply, resale at roughly the venue price.

Search terms

たまごっち 30th or たまごっち 30周年 for everything; まめっちメモリーズ for the Premium Bandai device; 大たまごっち展 for the exhibition goods (that phrase is on every venue-only listing). "Tamagotchi 30th" in English mostly returns the export-priced relistings.

The full write-up - the anniversary timeline from the Factory store opening to 23 November, every official item with list price, the pop-up store cities and the shipping maths for a device plus a sealed box - is here: Tamagotchi 30th Anniversary (2026): every official item with live prices from Japan

The live search I used for the prices above: たまごっち 30th listings right now - usual disclosure, that goes through the forwarding service I buy with, so treat it as a price reference rather than a recommendation.

Anyone here got Mametchi Memories at the Premium Bandai price? I am curious whether the Blue is holding above list the way the Yellow is.