Evangelion 30th anniversary goods: how to read the Japanese listings

Evangelion turned thirty in October 2025, and almost everything released for the anniversary was built around physical presence in Japan: an arena show, a convenience-store lottery, a store that ships domestically and cinema screenings with attendance gifts. None of it had an international storefront. Most of it now circulates on Japanese second-hand marketplaces, and the hard part for an overseas fan is reading those listings, not finding them.

Where the anniversary goods came from

• Ichiban Kuji. The 30th anniversary kuji went on sale on 6 February 2026 at ¥790 per draw in Seven-Eleven, Ito-Yokado, Yume Town and the EVANGELION STORE. The A prize is a 43 cm Unit-01 with light wings. You had to be standing in a Japanese shop to draw.
• EVANGELION:30+. The three-day event ran 21–23 February 2026 at Yokohama Arena. Venue goods from shows like this reach the resale market within days.
• EVANGELION STORE. Store originals ship inside Japan only.
• Cinema revivals. Attendance gifts (入場者特典) were never sold at all.

Why buying the prize beats chasing the lottery

Every kuji ticket wins something, but the top tier cannot be bought directly. You buy ¥790 draws until you hit it or someone else does, and shops do not restock a box mid-run. The Last One prize (ラストワン賞) goes to whoever takes the final ticket, so there is exactly one per box. A resale listing shows a fixed price and a photo of the actual item. If you are outside Japan, that is the only realistic route anyway.

A short glossary for Japanese Evangelion listings

• 一番くじ: Ichiban Kuji prize. Prize-only, never sold at retail.
• ラストワン賞: Last One prize. One per box.
• A賞 / B賞 / C賞: prize tier. Check that the tier matches the figure in the photo.
• 新世紀: the 1995 TV series and goods from that era.
• ヱヴァンゲリヲン / シン: the Rebuild films and the final film. Different designs and different sculpts.
• 初号機 / 零号機 / 弐号機: Unit-01 / Unit-00 / Unit-02.
• 非売品: not for sale. A campaign or event item with no retail equivalent anywhere.
• 当時物: from the period. Original 1990s goods, not a modern reissue.
• 未開封 / 美品 / 中古: unopened / excellent / used. Japanese sellers use these precisely.

Search tips

• Search エヴァンゲリオン rather than "Evangelion". Character names work even better: 綾波レイ, アスカ, 渚カヲル, 碇シンジ, 真希波マリ.
• Add 30周年 to separate anniversary goods from the thousands of older listings.
• Decide between prize and retail before you sort by price. 一番くじ items and scale figures are separate markets, and a mixed list looks random.
• Judge the photo, not the title. Prize figures get relisted under generic titles, and sellers usually photograph the actual box, damage included. Kuji boxes are thin, so "box creased, figure sealed" is common and means what it says.
• 1990s 当時物 goods are often priced as old toys, not memorabilia. Sealed TV-era figures can cost less than a modern blind box.

Shipping

Figures are light but bulky. Carriers charge by actual or volumetric weight, whichever is higher, so a few prize boxes can cost more to ship than their weight suggests. Combining several items in one parcel is usually the sensible move. For US buyers: the $800 de minimis exemption no longer applies, so since 29 August 2025 parcels of any value go through customs and pay applicable duties, taxes and fees.

Disclosure: this post comes from the OneMall team. OneMall is a Japan proxy-shopping and forwarding service, so the link below is commercial. It points to our longer guide to buying Evangelion merch from Japan, which has example listings, the kuji breakdown and source links for the dates above. OneMall does not independently authenticate listings or guarantee product condition.

Which era do you collect: original TV-series 当時物, Rebuild goods or the new 30th anniversary items?