Why Isn't Chio More Popular?

So having finished the anime Chio's School Road (review coming soon) I found myself supporting the lead Chio Miyamo and with the internet declaring best girl in pretty much every anime, I wonder why she isn't more popular?

So let's break her down first, Chio is a gamer with a rare interest in Western gaming, which for us lot doesn't bat an eyelid but in Japan, it's quite rare with Chio even referencing the difference in one episode.
Along with her gaming prowess, she possesses out of the box thinking in situations which can only exist from gamer logic, the whole punchline of the series is Chio travelling to school, how do we make this more fun?
Chio is also what she describes herself as below average, her relationship with her best friend is more inline with a bromance, I guess you can call that a womance.
And finally her quirky nature resonates with much of the audience this anime is aimed at.
She's pretty much a western vtuber before vshojo was a thing so why isn't she more popular?
Might be because by her own omission she hates standing out and that kinda translates into real life as well sadly.
And while it is her anime, she tends to be competing with her friend Manana who is equally as quirky, sometimes more extreme.
Chio is plain looking for a female anime character and her personality while unique, over laps with other members of the cast.
The key to female character design, standout and be unique, Chio isn't unique enough amongst the cast and her whole deal is not standing out.
It's a pity really as I had a lot of fun watching her.

End