For the third year in a row, Harrah's Entertainment, Inc. won the casino player's "best game" award, winning 219 first-place awards and 413 awards in the magazine's annual reader vote.
The show came in first place, beating the record-breaking performance of the year 2001. The company's top honor is up 52 percent from last year, while the total amount of awards is up 64 percent from 2001.
"In recent months, our competitors have been trying to emulate Total Rewards' success," said Gary Loveman, Hara's president and chief operating officer. "This year's results show that they have a lot of work to do.
Even in Las Vegas, a market saturated with competing slot cards, Total Rewards remains a player's favorite game.
"There's more to making a great player card than just connecting a casino," Loveman said. "You have to understand each customer better than your competitors, and offer them the unique advantages it offers."
It means the most to each individual. This is the real power of Total Rewards, and that's why this program is our defining strategy."
Casino player readers also praised the company's customer service, as 11 of its properties won at least one first place in the service category. In particular, the powerful customer service exhibition was hosted by Harrah's Atlantic City and Harrah's Las Vegas, which won six first place service awards, respectively, including the Best Overall Service Award. 온라인카지노
Harrah's Entertainment's website, www.harrahs.com , was also voted the best casino website by the magazine's readers. "Finding a good place out of the hundreds of gambling websites can be a struggle, but our readers did a great job when they ranked Harrahs.com the best," the magazine wrote. "The colorful site, with its loud band swing sound playing in the background, captures the excitement of casino gambling without relying too much on the sound of bells and whistles. "Of course, what looks good is only half the battle on the web. After all, the content is king, and Harrahs.com has enough of it," the magazine said.
