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How to Install Security Cameras
Today more and more people have the need to learn how to install security cameras and security camera systems in their home or business. This is because crime is on the rise and DIY security cameras and security camera systems have become higher in quality, more affordable and easy to purchase. Since you no longer have to hire a professional to install security cameras, it is possible to have your home or business under surveillance in no time at - all by yourself, and at an affordable price. Here is some help and some tips on how to install your own security cameras.
Instruction Manual, Tech Support and Warranties
The first thing you'll need to do, before you purchase any equipment, is to make sure that the system you choose comes with an instruction manual. Not all security camera systems for home and businesses come with a full printed users manual that will walk you through how to install your system. Also it's a good idea to only purchase a camera system that comes with free unlimited technical support in case you have questions or run into problems. Not every company offers free tech support with the purchase of their cameras and camera systems. Also, check to see if it comes with a warranty on all hardware.
There are basically three pieces of equipment you'll be working with: the cameras, receiver/DVR and the monitor.
Security Cameras
A security camera system will includes one or more cameras. The cameras come with several features so, before you purchase a system, you'll want to know what your needs are. Following are some questions to ask yourself, that will help guide you.
• Will you be placing the cameras inside or outside? If you'll be placing cameras anywhere outside you'll need cameras that are built tougher than typical indoor security cameras. Outdoor cameras will be exposed to vandalism and the elements, such as wind and extreme heat or cold. There are many outdoor cameras available that are built to withstand all these outdoor conditions.
• Do you need color or black and white cameras? If there are certain situations where it is important to record details such as color of hair, vehicles or clothing, you'll need color cameras. Black and white cameras are best if you need higher resolution and generally are less expensive than color. They also are best if you will be using infrared in no light or low light conditions.
• Do you prefer wired or wireless cameras? Hardwired Camera Systems are more reliable than wireless will require that you drill holes into walls to mount cameras and to feed wires through the walls. Wireless Security Camera Systems use radio frequency through the air from the camera's transmitter to a receiver. The receiver picks up the signal and transfers it to a TV or Monitor or Digital Video Recorder. So no wiring is required. Wireless cameras are much easier to install and can be mounted almost anywhere and can be moved around with more ease.
• Is there a natural light source and will you be using them in darkness? Infrared cameras are a must if you will be monitoring any areas that are in total darkness or have low light situations at different times.
• How many cameras do you need? Decide how many locations you want monitored, such as doors, windows, driveway etc. This will give you an idea of how many cameras you will want included in your security system. Most security camera systems come with one or two cameras. If you might need to add more cameras, make sure the system you choose is capable of adding more cameras later Door access control system installation.
Mounting Your Cameras
First, plan your exact security camera viewing area. This will help you decide where you will be placing the camera or cameras. If your cameras need to be mounted on a wall or other structure hold them in the position and mark the spot prior to mounting the bracket in place. If you are using a wired system, decide which areas are best to drill holes in the wall for cables. Try to expose as little of the wiring as possible in order to prevent vandalism. If you are using wireless cameras you don't need to worry about this.
Receiver/DVR
Next, connect the camera to the receiver or DVR according to the directions. Wireless cameras use no cables but keep in mind that they need to be placed within range of the receiver for it to receive transmission.
Monitoring
After you wire the cameras to a transmitter or recording device, you will then have to connect the recording device to a monitor for viewing. There are several monitoring options available. Some systems allow you to easily connect the camera to a typical monitor or to a TV. With others you can use your cell phone or computer as a monitor.
What is Multi-Touch Attribution
Simply put, multi-touch attribution is a way to determine the value of every touchpoint on the way to a conversion for your buyer.
Instead of crediting attribution to a single touch (e.g. referral traffic) multi-touch assigns credit to every marketing channel that interacted with your buyer on their journey.
Consider the following marketing conundrum...
Executive: How is marketing contributing to our bottom line?
Marketing Director: How do I prove marketing is creating awareness, driving demand, and creating sales opportunities?
Sales Director: How do I get air cover for my sales team to help close more deals?
Operations Director: How can we get better alignment between marketing and sales to help create a better customer experience for my team?
Let's find some answers to those questions and the following:
So, What Exactly is Multi-Touch Attribution
Why is Multi-Touch Attribution Important for B2B?
The Difference Between Multi-Touch Attribution vs. First-Touch vs. Last Touch
Multi-Touch Attribution Models
How Do B2B Marketers Use Multi-Touch Attribution?
Google Analytics Multi-channel Funnels (MCF)
So, What Exactly IS Multi-Touch Attribution?
One of the biggest challenges faced by today’s B2B marketers is showing value in their marketing efforts. Specifically, how marketing influences users in the buying decision. Is your primary objective to drive qualified leads? Or create demand for your product or services? Maybe your goal is to differentiate your brand as a thought leader in your industry.
Regardless of your core objective, you’re more than likely using multiple channels, advertising platforms, and media to reach your target audience. Being able to properly attribute which channels had a hand in moving your users to a conversion goal is not only about showing value, but also key in helping you make informed decisions so you know where to focus your budget and efforts.
Here’s a simple analogy of multi-touch attribution (I like road trips)...
Let’s say I plan on taking a road trip that spans across multiple states in a traditional gas-fueled car (not hybrid). When planning the best route to take I’m going to strategically add stops to gas stations along the way. If I have to fill up five times to get to my destination then naturally I would credit each of those fill-ups as being a part of my journey. In this case, assuming I filled up the same amount each time, each station would get one-fifth of the total credit.
Now, I know what you're saying - "Wait! Is that fair? Each station had different prices for the same amount of gas. Shouldn't they get credited differently?" Check out the attribution models below.
In a similar way with marketing, as your buyer makes their way toward a purchase decision, they have made many “stops” along the way by means of seeing a social media post, reading an article relating to a problem they are trying to solve, seeing a Google search ad based on the keywords they searched, seeing a banner ad “following” them on different websites, etc.
Each of those stops is similar to the aforementioned road-tripper filling up with gas, or in this case with information, that helps them get to their destination. And like the road trip illustration, it doesn’t matter which gas station or marketing channel they fill up at (from a reporting standpoint). What’s important is that it took multiple stops to complete their journey and we need a way of seeing this.
Why is Multi-Touch Attribution Important for B2B?
Multi-touch attribution is important for B2B brands because the buying cycle is generally complex and spans a longer period. It requires multiple touches before buyers are ready to make a purchase decision. Today’s buyers are savvy and do a lot of research on many channels and platforms before ever reaching out to sales.
How effectively you track your buyer’s journey will help you understand your buyer’s behavior and what is influencing them along the way. Relying on a single-touch attribution (first-touch or last touch data) means you’re missing out on the way your B2B buyers truly interact in an omnichannel world.
According to a Forrester B2B buying survey, the number of buying interactions has jumped to a staggering 27! This means that along their journey, customers, on average, interact with a brand a whopping 27 times before buying. The touchpoints have quadrupled from where they were a few years ago (6-8 interactions). Why? Because there’s no shortage of information overloading our buyers, which adds to the complexity of the buying process.
This is further supported by a TrustRadius statistic that 87% of buyers want to self-serve part or all of their buying journey. 57% of buyers already make purchase decisions without ever talking with a vendor representative.
44% of marketers say "Better measure the ROI of our demand generation initiatives" is their top priority (Source: https://www.hubspot.com/marketing-statistics)
B2B marketers say articles/blog posts, white papers, and videos are the three most valuable content marketing mediums to move prospects through the sales funnel (Statista).
To help illustrate why multi-touch attribution is important for B2B, let’s take a look at a fictional character named Alex. She is the Marketing Director at a mid-sized tech company and is looking for a SaaS tool to help automate (fill-in-the-blank problem). As a savvy marketer, she jots down her needs in a spreadsheet, has a budget in mind, and begins her journey to find the tool that will increase productivity.
Over the next 90 days her path might look a little something like this before she actually makes a decision:
Runs Google searches to see what tools are out there
Visits vendors’ sites to learn more about features
Reads articles on these sites and lists sites that offer valuable insights into how their tools can solve problems similar to hers
Watches YouTube videos of influencers speaking about the tools she is interested in learning more about
Goes to review sites to see what others in her industry are saying about these tools
Frequents social media sites like Facebook and LinkedIn and engages with retargeting ads related to the problem she needs a tool for
Clicks on an ad and signs up for an eBook that offers a checklist to help simplify the vetting process
Narrows the list down to a few vendors and visits the site to dive deeper
Gets emails from these vendors with insightful and timely info
Continues to run Google searches that get more specific as she understands her needs better through her research
Looks for pricing, but these vendors don’t advertise their price, so she requests a demo
Continues to get emails from these vendors
Continues to get retargeted on websites and YouTube channels she frequents
Continues to look on YouTube for any deeper demos of the product
Has demo with vendors
Communicates via email with vendors to answer questions and concerns
Checks out resources and onboarding articles sent by the vendors
Schedules a call with account managers and onboarding specialists of vendors to address specific questions
Everyone’s path might look a little different. But you get the idea. There are multiple touchpoints from various channels that a B2B buyer interacts with before making a decision on a service or product.
The Difference Between Multi-Touch Attribution vs. First-Touch vs. Last Touch
Let’s dive into the difference between first-touch, last-touch, and multi-touch attribution. Before we dig in, I want to emphasize that multi-touch attribution is the more sophisticated and real-world way to measure the touchpoints for your B2B buyers.
First-Touch Attribution
First-touch attribution gives 100% credit to the first marketing interaction before a user converts.
So even if the buyer sees multiple ads on different platforms, conducts searches on various search engines, receives emails in the nurturing process, and reads various articles on the site, this simple model is going to attribute the first touchpoint in the journey while neglecting every other stop along the way.
Need help building a better attribution model for your marketing reports?
Last-Touch Attribution
Similarly, last-touch assumes that the last marketing engagement in the buyer’s journey gets the full sales credit.
Since we’ve already touched upon the fact that most B2B buyers are savvy and will be doing their due diligence and require multiple touches before they convert, we can safely assume that this model will not give you the full picture either.
First-Touch/Last-Touch vs. Multi-Touch
Back to the illustration of taking a road trip that requires multiple gas stops. Using the first-touch model would suggest that you only need to fill up one time to make the entire journey. And using the last-touch model would say that it’s the last fill-up that allowed me to make the trip. But the multi-touch attribution model takes all of the fill-ups (touchpoints) from the beginning to the end into account.
Let’s not discount first-touch or last-touch models. They can certainly provide some insights, especially if you see a common pattern as you evaluate your data. And in very specific instances, these attribution models may actually be better suited for your business.
For example, if you offer a low-cost B2B product or service, that requires very little consideration from the buyer, then using a first or last-touch attribution model might make sense. Or if you offer a product or service that is high demand or emergency-based, such as business tax audit service or server repair, these models might also be preferable to multi-touch.
Single-Touch Fallacy
Many B2B marketers believe that first-touch or last-touch attribution is a more accurate way of assessing the quality of a lead. In most cases, this is simply not true. As we explored earlier, there are many touchpoints in a B2B buyer’s journey, especially for more complex sales cycles.
The multi-touch attribution model provides a fuller picture of what interactions your buyer encountered along the way and can help you make more informed marketing decisions.
Multi-Touch Attribution Models
There are many platforms that provide attribution models, with varying degrees of sophistication; some use algorithmic methodologies that leverage machine learning and statistical modeling.
Here are the four most common multi-touch attribution models to help B2B brands understand their buyer’s journey to conversions.
Linear Attribution Model
The linear model gives equal credit or value to each marketing channel in the conversion path. It’s likely the most commonly used of all the multi-touch attribution models for B2B sales cycles. With multiple touchpoints that span across many channels and devices, this is a popular model used to ensure credit is given to each touchpoint.
An example of how a linear model might assign credit is:
Google search ad (25%)
Facebook post (25%)
Email (25%)
Organic search (25%)
Time Decay Attribution Model
This multi-channel attribution assigns a greater value closest to the time of conversion. In other words, there is more credit given to the last-touch and less credit given to the first-touch — credit declines in the buyer’s journey from start to finish.
The time decay model could be useful for shorter sales cycles and for B2B products or services that are less complex with fewer touchpoints.
An example of how the time decay model might assign credit is:
Received an email (10%)
Organic search (20%)
Direct website visit (30%)
LinkedIn ad (40%)
U-Shaped Attribution Model
Also called Position Based, this model attributes greater credit to the first interaction and last interaction, with lower attribution to the middle touches in the buyer’s path to conversion. It essentially weighs the first-touch and last-touch as the most important and then every interaction in-between gets the remaining credit.
For some B2B organizations, this is a useful way to measure attribution as they believe the first marketing touch is very important as is the last thing a buyer sees before making a decision.
An example of how a U-shaped model might assign credit is:
LinkedIn post (40%)
Direct website visit (10%)
Email (10%)
Display retargeting ad (40%)
W-Shaped Attribution Model
In this multi-touch model, greater credit is given to the first-touch, lead creation touch, and opportunity touch, while the other touchpoints get the remainder of the credit. Note, this attribution model is not available in all platforms.
This model is appropriate for B2B brands that have a clear understanding of their marketing funnel and the ability to track lifecycle stages, such as with HubSpot.
An example of how W-shaped model might assign credit is:
Display Ad (30%)
Facebook post (5%)
Downloaded lead magnet from Google search ad (30%)
Email (5%)
Filled out LinkedIn lead gen form for demo offer (30%)
by Real SEO's & Fashion Facts 24
Twitter board meets Musk to discuss bid, reports say
Any arrangement stays a long way from certain, yet the ability of Twitter’s board to draw in with Musk, the world’s most extravagant man, addresses a stage forward. Musk, who has in excess of 83 million devotees on Twitter and started accumulating shares in the organization this year, pronounced his aim to purchase the organization April 14 and take it private. However, his proposition was immediately excused by Wall Street since it was hazy if he would think of the cash to do the arrangement. Twitter likewise embraced a “death wish,” a cautious move that would keep Musk from amassing a greater amount of the organization’s stock twitter 账号网站.
A spokesperson for Twitter declined to comment on the reports.
Details of how Mr Musk intended to finance his offer, which were disclosed to US regulators on Thursday, made Twitter’s 11-member board seriously consider a possible deal, according to Reuters, the New York Times and Bloomberg – citing anonymous sources.
Mr Musk, who owns a more than 9% stake in Twitter, has lined up a $46.5bn financing package for his bid, according to a regulatory filing.
The funding will come from a mixture of his own assets and the backing of Wall Street banking giant Morgan Stanley and other firms.
See also How Customer Data Platforms Can Accelerate Your Marketing Plan
A number of Twitter shareholders reportedly contacted the company after Mr Musk announced the financing plan and urged it not to miss the opportunity for a potential deal.
Twitter board takes action to fight Musk bid
Elon Musk ‘not sure’ his Twitter bid will succeed
Dan Ives, an analyst at investment firm Wed bush Securities, said many investors will view the discussions “as the beginning of the end for Twitter as a public company, with Musk likely now on a path to acquire the company unless a second bidder comes into the mix”.
A hostile takeover attempt by Mr Musk, who is the world’s richest person, would put “further pressure on the board with their backs against the wall in this Game of Thrones battle for Twitter,” Mr Ives added.
Earlier this month, Mr Musk refused a seat on Twitter’s board, which would have limited the shares he was allowed to own. He then made made an unsolicited offer for the company on 14 April.
The next day, Twitter’s board announced a plan to protect itself against a potential hostile takeover by adopting what is known as a “limited-duration shareholder rights plan”, also known as a “poison pill”.
The move deters anyone from having more than a 15% stake in the company. It does this by allowing others to buy additional shares in the firm at a discount.
A takeover bid is considered to be hostile when a person or business tries to take over another company against the wishes of the target firm’s management.
Difference between Upgradation Project & Rollout Project?
Difference between Upgradation Project & Rollout Project?
A system upgrade is typically a project that involves making changes or improvements to an existing system. This might involve adding new features, updating software or hardware, or making other changes to the system to improve its performance or functionality.
A rollout, on the other hand, refers to the process of introducing a new system or product to a user base. This might involve installing the system or product on individual computers or devices, training users on how to use it, and providing support as needed.
In general, an upgrade project focuses on improving an existing system, while a rollout project involves introducing a new system or product to users.
System Upgradation & Roll Out
When it comes to system upgrades and rollouts, there are a few key considerations to keep in mind.
First, it's important to have a clear plan in place for how the upgrade or rollout will be carried out. This should include details on when the work will be done, who will be responsible for it, and how it will be tested to ensure that it is successful.
Next, it's important to communicate with all relevant stakeholders about the planned upgrade or rollout. This includes employees who will be using the system, as well as any external partners or customers who may be affected.
Finally, it's important to test the upgraded or rolled-out system thoroughly before making it live. This can help to identify and fix any issues that may arise and ensure a smooth transition for all users.
Overall, careful planning and communication are key to a successful system upgrade or rollout.
Importance of system upgradation and Roll out in SAP implementation?
System upgrades and rollouts are important considerations in the implementation of SAP (Systems, Applications, and Products) software. SAP is a comprehensive enterprise resource planning (ERP) software that is used by businesses to manage their financial, human resources, and supply chain processes.
Upgrading SAP systems can help to improve the performance and functionality of the software and ensure that it stays up-to-date with the latest features and technologies. This can be especially important for businesses that rely heavily on SAP to manage their operations, as outdated systems can cause problems and hinder productivity.
Rolling out SAP software to new users or locations is also an important part of the implementation process. This involves installing the software, training users on how to use it, and providing support as needed to ensure a smooth transition. A successful rollout is essential for ensuring that all users are able to use SAP effectively and efficiently.
Overall, system upgrades and rollouts are crucial for the successful implementation and ongoing use of SAP software in any organization.
What are 4.7EE and ECC 6?
SAP 4.7EE (Enterprise Edition) and SAP ECC 6 (ERP Central Component) are versions of SAP's enterprise resource planning software.
SAP 4.7EE is an older version of the software that was released in 2004. It is no longer supported by SAP, and organizations using this version should consider upgrading to a newer version.
SAP ECC 6, on the other hand, is a more recent version of the software that was released in 2006. It is still supported by SAP and is widely used by organizations around the world. ECC 6 includes a number of enhancements and new features compared to 4.7EE, including improved support for business processes, enhanced reporting capabilities, and improved security.
Overall, SAP ECC 6 is a more advanced and feature-rich version of SAP's software compared to 4.7EE, and organizations using 4.7EE may want to consider upgrading to ECC 6 or a more recent version.
There are a few strategies that organizations can use to reduce the costs of new technology deployment and rollout, while also minimizing disruptions to business operations:
Plan ahead: Careful planning is key to a successful rollout. By identifying potential risks and creating a detailed rollout plan, organizations can reduce the chances of disruptions and minimize costs.
Train employees: Providing employees with adequate training on the new technology can help to ensure a smooth transition and reduce disruptions. This can also help to reduce the need for additional support and troubleshooting during the rollout.
Pilot test: Consider pilot testing the new technology with a small group of users before rolling it out to the entire organization. This can help to identify and address any issues before they become widespread.
Consider phasing in the rollout: Rather than rolling out the new technology to the entire organization at once, consider phasing in the rollout over time. This can help to reduce disruptions and allow for a more gradual transition.
Communicate with stakeholders: It's important to keep all relevant stakeholders informed about the rollout, including employees, customers, and partners. This can help to ensure that everyone is aware of the changes and can prepare for any disruptions that may occur.
Live Dealer Casinos - A Fad Or the Future?
There have been online casinos around for a long time, with each of them offering various versions of roulette, blackjack, baccarat, and poker with random number generators. With the evolution of new technologies, casinos now have the ability to offer games with real dealers in a live casino environment. This new ability has all of us looking at online casinos and wondering if the new live dealer casinos are fads or the future of online casinos.
There are a lot of advantages to playing roulette or blackjack in a live dealer casino. One of the most important advantages is the social networking that can be made through chatting with the dealers or the other players. This kind of interaction can't be found while playing RNG games, and will only be found either playing in a brick-and-mortar casino or in an online live dealer casino. It is always nice to join a game and have the dealer greet you by name, or to be able to converse with the other players at the table online casino malaysia.
Another great advantage to the live dealer casinos is the ability to see the game as it is being played real time. You can watch as the cards are being shuffled and dealt when playing live blackjack, or watch as the roulette wheel spins and the number comes up when playing live roulette. Real people are dealing the cards or spinning the roulette wheel, real people that you can see and hear. When you have the ability to watch these actions, it means that you can be sure that the final result is authentic. I don't know about you, but I find it comforting to watch to roulette ball as it drops into the number wheel, and then hear the croupier call out the number, as it is happening.
Some casinos, such as LuckyLive Casino or DublinBet Casino, have cameras set up in real brick and mortar casinos, like the FitzWilliam Club in Dublin, Ireland. The dealers at these casinos work for the casinos and are filmed live as they are working. You will see other players at the roulette table or sitting at the blackjack table, and you can hear the noise of the live casino in the background. This feed is then streamed into your computer through software, such as Distance Gaming Software. The images that you see on your computer are real time, with virtually no lag time whatsoever.
There are some casinos, such as Celtic Casino or Europa Casino, that film the games from a studio with live dealers in a casino setting. Since this is all filmed in a studio, there won't be any of the background noise that you will find at other live dealer casinos. Although the dealers are in a studio environment, you can rest easy that all of the dealers are thoroughly trained to the standards of the dealers who work in Las Vegas or Monte Carlo. They are all professional, courteous, and extremely competent casino dealers.
Whether you decide to play in a live dealer casino that is filmed from a real brick and mortar casino or from a studio, you will find the same level of professionalism that you will find at any casino around the world. The graphics are excellent and the technology just keeps getting better. You will find casinos that do not require any download, and some live dealer casinos offer instant flash casinos which can be played almost immediately. One thing that all of the live dealer casinos can offer is the realistic experience of playing at a live casino without leaving the comfort of your own home. So, grab a beverage of your choice and play some live roulette or live blackjack in one of the new live dealer casinos. You won't be disappointed. Good luck to you!
