still old

I was watching Lost a couple of weeks ago and when the show ended there was this weird advertisement saying ‘to join the Lost experience’ while watching it I thought it was quiet strange, but more so it seemed really familiar. Than it hit me, the advertisement was just like the advertisement for the cult Scratch in the Cowboy Bebop episode Brain Scratch, the music, the voice narrating even the pictures used throughout the advertisement were similar. Was it just a coincidence or has the blurry line between reality and the tiny dots finally and officially been crossed?