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Pragmatic Play grows Flutter deal with live casino products

Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its relationship with Flutter to supply live casino content to its Paddy Power and Betfair brands.

The deal sees premium game show titles such as Sweet Bonanza CandyLand, Snakes & Ladders Live, and Mega Wheel go live with the operators, while hotly anticipated adventure Treasure Island is set to follow towards the end of the month.

Paddy Power and Betfair players can also enjoy an extensive array of casino classics, such as Roulette, Mega Roulette, and Blackjack 14.

Pragmatic Play has supplied its award-winning Slots content to Flutter-owned brands since 2019.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Paddy Power and Betfair are iconic gaming brands in the UK and have a reputation for delivering bold, standout entertainment experiences. Pragmatic Play is proud to make its Live Casino content available to their players.”

Andrew Kerr, Head of Gaming at Paddy Power Betfair, added: “Live Casino is an increasingly popular area for players seeking immersive and engaging content.

“Pragmatic Play stands out as a provider of incredible game show products, and we’re delighted to add their Live Casino content to our offering.”

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Evoplay offers fiery dining experience with Dragon's Tavern

Game development studio Evoplay has announced the latest addition to its tier-one portfolio, the exciting Dragon’s Tavern.

The new title dishes out an array of pleasant meals, as a dragon named Oliver treats customers to his eclectic and delicious menu. There’s something for everyone, as the 3x3 grid is filled pasta, burgers and aromatic sauces that will intensify players’ senses.

To enhance the experience, the charismatic chef offers the chance to play Evoplay’s much-loved Free Spins game, available to the lucky few that find three Scatter Symbols.

During the Free Spins game, players are greeted by a Nudging Wild symbol. This 3-row symbol substitutes all symbols and always nudges to cover the entire reel – offering more pleasant surprises.

An already rare feast is elevated further by a Win Multiplier, which increases every time an additional symbol is dropped during the main and Free Spins game. Allowing players to win big, whilst devouring Oliver’s mouth-watering food.

With the new release set to acquire a wide range of new players, Evoplay will also release a Bonus Buy version in February. Allowing fans to buy 7, 14 and 21 free spins.

Commenting on the launch, Ivan Kravchuk, CEO at Evoplay, said: “We’re excited to extend our portfolio with the release of Dragon’s Tavern, a delightful slot that provides players with a heart-warming experience.

“After a successful 2021, we’re more eager than ever to distribute a fantastic range of new games, we can’t wait to reveal what we have planned for the rest of 2022.”

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Betting and Gaming Council warns against new treasury measure

The Betting and Gaming Council urged the Chancellor against using a proposed new gambling tax simplification measure to further raise taxes which will threaten sports including horse racing.

In the Autumn Statement, the Government confirmed it will consult on new proposals to bring remote betting into a single tax, replacing the current three-tax structure.

General betting duty and pool betting duty are set at 15 per cent of operator profits, but remote gaming duty, levied on games of chance such as online casino, is set at 21 per cent.

Any hike in betting duty would likely lead to lower margins on racing, fewer offers for punters and less funding to sponsor and promote the sport.

The tax threat comes as revenues are already being stretched by so-called affordability checks on customers, plans to replace the current voluntary levy with a new statutory levy to fund Research, Education and Treatment to tackle gambling related harm and spiraling costs for betting operators to support horse racing.

Michael Dugher, Chief Executive of the Betting and Gaming Council, said: “Any further new tax rises could be a hammer blow for horse racing’s finances, which are already threatened thanks to measures proposed by the Government in the recent white paper.

“This is a sport which relies heavily on betting operators for its success and yet the Government appears determined to draft in measures which shrink the industry with huge ramifications for other sectors, like horse racing.

“What’s worse, the Treasury didn’t bother to consult or even inform DCMS, which is the department responsible for betting and racing. It seems they are high on tax but low on joined up government.

“There are genuine fears that any so-called simplification of the current tax structure will be nothing more than a Trojan Horse to further raise taxes on businesses.

“This has the potential to risk jobs and investment, and undermine the competitiveness of British horse racing on the global stage, placing its rich history and heritage in peril.

“We were promised an Autumn Statement that would deliver growth – the only thing growing is the list of worries for the betting and horse racing industries”.

The proposed new tax simplification plan comes soon after the Government’s White Paper, published in April, which included measures that will cost online operators in excess of £895m in Gross Gambling Yield.

And comes as bookmakers are preparing to make a record contribution to horse racing next year – with the bill for media rights forecast to increase by nearly £30m.

The Betting and Gaming Council’s five biggest members for horse race betting, Entain, Flutter, bet365, 888/William Hill and Betfred, expect to see a record cost increase to broadcast races.

In 2022, BGC members paid £270.1m for the rights to live stream races for customers and show them in bookmakers.

But that cost is forecast to rise to £285.3m this year, an increase of 5.6 per cent, with members estimating a further increase to £315.2m in 2024, a further bump of 10.5 per cent.

The forecast costs come after the BGC announced their members directly contributed £384m to British horse racing last year in levy, media rights and sponsorship deals.

In addition, bookmakers spent £125m on marketing to promote racing and betting through advertisements and partnerships.

Horse racing is the second biggest sport in the UK, second only to football, with more than five million people attending around 1,400 fixtures annually across 59 racecourses.

However, its popularity is in decline. In 2007, 17 per cent of the population participated in horse race betting in the previous year, but that fell to 10 per cent in 2018.

The Department for Culture, Media and Sport has committed to reviewing the Horseracing Levy by next year.

The Horseracing Levy, which is administered by the Horserace Betting Levy Board, goes towards improving the sport, breeding and boosting veterinary care.

Betting operators are working closely with the British Horseracing Authority and racing stakeholders on much needed reforms to the fixture list and race programme which should increase commercial returns from the levy and media rights.

Betting shops support 42,000 jobs on the UK’s hard-pressed high streets, generating £800 million a year in tax to the Treasury and another £60m in business rates to local councils.

But this contribution is under threat, the combined impacts of recent regulatory reforms and Covid lockdowns have forced the closure of over 2,000 shops with the loss of 10,000 jobs since 2019.

The wider regulated betting and gaming industry contributes £7.1bn to the economy, generates £4.2bn in tax and supports 110,000 jobs.

The BGC has repeatedly warned changes to the regulated betting and gaming sector by the Government must not risk forcing customer to the unsafe gambling black market online.

A study by PWC showed the number of customers using an unlicensed betting website has grown from 210,000 to 460,000 and billions is being staked.

Each month in Great Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4 per cent of the adult population are problem gamblers.

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Blueprint goes flaming wild with 7's Deluxe: Fortune Spins

Blueprint Gaming’s first release of 2022, 7’s Deluxe: Fortune Spins, builds on the success of a classic with the introduction of a proven feature to deliver an exciting new gameplay.

The addition of the popular Fortune Spins feature ensures the game’s longevity continues with its loyal following and marks the latest iteration of the much-loved Reel Time Gaming (RTG) title that Blueprint successfully adapted from retail to online.

Fortune Spins, first made popular in Blueprint’s hit slot Luck O’ The Irish, allows players to experience the 7’s Deluxe gameplay across four reel sets simultaneously when activated at 20x bet.

As with the original release, the Flaming 7’s Wild symbol substitutes for the classic 7’s, awarding extra wins. It becomes even more powerful during Fortune Spins, with Flaming 7’s not only wild for every symbol but also transfers in any direction between all four windows.

The title exemplifies Blueprint’s expertise in building successful game families around popular themes that delivers consistent engagement for operators. By adapting and adding new features to proven brands, these titles become appealing to existing players, as well as attract the interests of a new generation of customers.

Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, said: “There’s always a sense of intrigue among the online casino community when a new instalment of popular game brand is released. With 7's Deluxe: Fortune Spins, we’re confident they will enjoy another exciting edition of the classic-themed slot.

“The original is a well-loved game and by introducing a quad-reel format to the gameplay through Fortune Spins, it opens up the possibility of appealing to even more players. The way in which Flaming 7s can be transferable is sure to keep users on the edge of their seat during every spin of the four reel sets.”

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