Jaden loves dueling and believes that all problems can ultimately be solved through it. He keeps going no matter how hard things get or how hopeless it seems, with a few exceptions (though it doesn't take much encouragement for him to start fighting again), although he does sometimes doubt himself. He always shows respect towards his opponents, with a few exceptions, even complimenting them during a Duel. Jaden shows little interest in areas outside of Dueling, which extends to his classes. When he chooses to attend them, he generally falls asleep. Despite his low grades, he is still regarded as one of Duel Academy's best Duelists. However, this attitude eventually shows itself as one of his greatest flaws, and causes him to be targeted by Mr. Stein. He shows a lack of knowledge in areas outside of Dueling, even showing in one instance that is unaware of what the term "fiancee" means, and forgetting that the holographic water will not drown him in another. He also seems ignorant of the dislike that other individuals have for him, as despite the obvious tension between the two, he considers himself to be good friends with Chazz Princeton. His carefree attitude and lack of thought gets him into trouble on occasion, such as when he handed the Satellite Keys to Sartorius and still expected the latter to Duel him before using them. He occasionally shows signs of intellect, such as determining that Titan's Shadow Game was a farce.
Jaden has a close bond with his cards, to the point where he has no problem with an opponent insulting him, but is angered when they insult his cards. Jaden is also fiercely loyal to his friends, which often results in his risking his life to save them. This is ultimately exploited by Yubel and Brron, who drive him to the brink of despair via the elimination of his loved ones, which weakens him enough to be possesed by the spirit of his past life. After being freed from the influence of The Supreme King, Jaden shows many signs of depression, and constantly asks himself where he went wrong, and is horrified by what he's done while ruling the alternate dimension. Even after the sacrifice of Aster Phoenix, Jaden is still unable to regain his resolve. When confronted by Guardian Baou, Jaden even resigns himself to be killed at the same spot his friends were sacrificed. His resolve is stirred by the arrival of Bastion Misawa, who reveals that Yubel is responsible for everything that's transpired. Wanting revenge, Jaden defeats Baou and moves on, witnessing the death of Zane Truesdale, which stirs him to continue.