Now lets try something mainstream, mainly because it leads to something more significant, so today lets talk about The Croods.

The Croods is a prehistoric animated feature about a family of cavemen who live a very sheltered life until the eldest daughter Eep ventures out of the cave one day and discovers Guy, a young caveman with great ideas who introduces her to new things like fire. Eep's father Grug, being the overprotective parent, grounds her, only for the cave they've been living in to fall apart following an earthquake forcing them to look for a new cave in a strange new land opened to them by said quake. It's only after a few more incidents that Eep calls Guy to help them navigate these lands, which makes Grug all the more jealous when his ideas get ignored over the new things Guy keeps coming up with. Eventually Grug loses it and fights Guy only to discover why Guy acts the way he does and through a series of events, learns not to be overprotective and accepts the new life he's come to learn.
That's pretty much it story wise, very simple story, not much to challenge you mentally. The art design is creative as standard for Dreamworks; the comedy is okay for it's target audience but the story has been done before and better by other shows.
I mention target audience for comedy and that's where Croods falls down the most;
The British Film rating system uses U - Universal for everyone up to 18 - For adults only with PG (Parental Guidance), 12 & 15 ratings in between. Croods was rated U - Universal for everyone but most recent releases have carried the PG rating including Frozen and How to Train your Dragon. PG's are more marketable because it seems less childish to an adult who ultimately has to pay for the movie ticket and they are the ones who are going to be the critics not the children watching it; it also taps into the young gen X adult market who view animation as a major part of their social development and aiming too young chases them away in an instant.
Croods is entertaining to kids but only kids and fails to tap into a wider audience, something I expected better from the likes of Dreamworks.
It's worth one watch but after that you're not going to see it evolve.