A new segment, -wait, what?
Biometrics R&D firm Global Rainmakers Inc. (GRI) announced today that it is rolling out its iris scanning technology to create what it calls "the most secure city in the world." In a partnership with Leon -- one of the largest cities in Mexico, with a population of more than a million -- GRI will fill the city with eye-scanners. That will help law enforcement revolutionize the way we live -- not to mention marketers.
"In the future, whether it's entering your home, opening your car, entering your workspace, getting a pharmacy prescription refilled, or having your medical records pulled up, everything will come off that unique key that is your iris," says Jeff Carter, CDO of Global Rainmakers. Before coming to GRI, Carter headed a think tank partnership between Bank of America, Harvard, and MIT. "Every person, place, and thing on this planet will be connected [to the iris system] within the next 10 years," he says...
I found this article recently, and thought it was really interesting, not to mention important. So now I'm asking: Do you agree with the idea of Iris Scanning for greater use in the future, or do believe that it is a breach of privacy?
Personal Opinion: I see both the advantages and disadvantages of this idea. Certain advantages such as limiting the amount of paperwork and identification that you have to carry, as well as scanners being able to detect at-risk drivers on the road, and marketing pluses, as well as (hopefully) increased safety. However, I think this invades people's privacy far too much, and the government doesn't always use technology and privileges in the way that it is supposed too. *cough* Patriot Act? *cough*
