Quick FF7 Thought

I don't understand why the English translation in FF7 is so bad.

According to Wikipedia, it was "the most expensive video game of its time."

FF7 was Square's flagship PS1 game. The first game they made outside a Nintendo console. They had a lot to prove.

Square had the experience--Chrono Trigger came out not long before and that translation was pretty good. FF4 and FF6 weren't bad either.

What happened?

FF7 was also a big game for Sony. Did no one there notice the bad translation ahead of time? Did someone notice but was too scared to point it out?

How could an average fan subber do a better job than the translator(s) behind the flagship game for two major companies?

I'd love to hear that story!

(FF7 is still great so far BTW.)

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