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Jan 21 – Anime - Posted By Ace
Kadokawa Embraces Fanbase
Kadokawa Entertainment recently made big money on Youtube.com. How, you ask? Simple. Through user-generated copyright-fuzzy video uploads. AMVs, fandubs and the like of their properties were injected with advertising for the company's other series and franchises. Though some were deemed inappropriate and taken down, a good number were encouraged and even advertised on. There's a lesson here for both sides: companies, embrace your fanbase. Fans, make sure your AMVs are up to snuff. Source Link
