I say it looks like poo... But I can't really knock it until I try it. God knows when it's going to be aired here in England, though =(
The new series is called 'Metal Fight Beyblade'.
The characters in the picture are:
Kyouya (Top left, with the green hair)
Benkei (Top right with the hat)
Kenta (Left, below Kyouya, also has green hair)
Madoka (Right, with the goggles)
Ginga (center, with the bandana).